Ikea: Nanä.

In 2019 IKEA Sleeping was launched. A campaign built under the insight that when we sleep badly we make worse decisions because our cognitive capacity is affected.

As part of this Campaign from IKEA Family we launched an action that worked as main objective the engagement of IKEA partners.

To do this, we challenged members to participate in a website in which they had to demonstrate their skills by singing a lullaby to put a whole building to sleep. The game was inspired by Singstar and the neighbors in the game reacted according to how well or badly the user sang. They got angry, tapped on the ceiling, a baby cried... or fell asleep.

You can see the experience here.