Campofrío: Fake me.

As every year, the Campofrío Christmas campaign is one of the most awaited. This time it focused on fake news and how they affect us daily.
On the television campaign FAKE ME, a company in which fake news was built was presented.

In digital, we developed a website where users could test their capabilities to detect fake news through the game “Fake or not”. In addition, we created small videos for Instagram with more fake news with the cast.