Ebay: La Human Store desde 1995.

"Back to the origin of what we are".

Following this path, we began the journey towards the new concept and digital strategy that would relaunch Ebay in Spain.

To do so, we went back to the origin of what we are: a society infinitely human and rich in diversity.

And this is where Human Store was born. A concept based on people. Because if a brand can talk about human relationships, it is Ebay.

For the relaunch, we proposed a video manifesto, interviews and posts, to reinforce this concept.