Ikea: A tu lado.
Spanish society was very supportive in helping those most in need during the 2020 health crisis. That's why we created a campaign that invited IKEA Family club members to create a personalised video to thank those people who had helped them.
By filling out a short form to customize their video, users had a unique experience that was recorded exclusively for each user.
We had an asset library of over 200 hand-drawn illustrations and over 144 video variables generated in real time by each visitor. It was a great technological challenge since within seconds the user had their personalized video, sharable, downloadable and ready to send.