RED: “Un día con Cris Trenas” emerges as a short film without script or filters, celebrating improvisation as a way of life. The piece follows Cris Trenas through a seemingly ordinary day turned into memorable experiences, accompanied by Cervezas 1906 Red Vintage, evoking nights that are unplanned yet unforgettable.

More than a portrait, it is a tribute to the unexpected and to those who live by their own rules, naturally connecting with a young audience that values authenticity, spontaneity, and the intensity of each moment.

The campaign unfolded across social media and culminated in an exclusive event, reinforcing the brand’s unique experience.